When it comes to food, we all know that Papua New Guineans love a big hearty meal.
For the past 46 years, Papua New Guineans have grown fond of eating rice. Whether it's breakfast before heading out to the coffee plantation, a school lunch box in a rural village or dinner after a hard day at the office – you will find a hearty serving of Trukai nationwide. Trukai has become an integral part of millions of Papua New Guinean’s everyday lives through meals, sports, education, employment and health.
The company and the brand truly belong to Papua New Guinea:
- Through its name – derived from the local tok pisin language.
- Through its most popular icon, the mask – inspired from local PNG traditional masks
- Through ownership - 40,000 local Papua New Guinean own 30% of Trukai as shareholders through MTSL.
Today the company launches an exciting new campaign to see how much Papua New Guineans love their Trukai.
“This campaign is about showing HOW MUCH WE LOVE OUR TRUKAI! It’s about taking ownership of a brand and an organization that has been a part of generations of families, and saying “I LOVE""" MY TRUKAI”….It’s about being reigniting peoples passion and love for a company that, since 1970, has been committed to helping and investing in Papua New Guinea for Papua New Guineas…and we really hope our CAMPAIGN inspires PNGEAN’s everywhere to truly feel and say “I LOVE MY TRUKAI”…” – Andrew Daubney, GM Sales & Marketing, Trukai Industries Ltd.
The “I Love My Trukai” campaign kicks off with a 4-week promotion partnering with 99.5 Rait FM. During the 1st week commencing 24th October, if listeners correctly answer their phones with the phrase “I Love My Trukai” they WIN K100 instantly! Listeners can earn even more cash if they decide to play “Beat the Bomb” later on in the promotion.
If you’d like to participate for your chance to win up to K600 cash & other prizes, register your phone number with Rait FM from Oct 17th - Oct 22nd!
How to Register:
- Send a Whatsapp message with your Full Name, Location and hastag #Trukai to 7699-0995.
- Start answering every phone call with ‘I Love My Trukai’ to win cash & prizes!
Promotion calling period: Oct 24th – Nov 11th, weekdays.
Registration period: Oct 16th – Oct 22nd
Registration process: Registration name must match an ID card or other form of personal identification. Proof of ID will be required to claim prize.
Prize collection: POM winners will collect cash prizes or Trukai gift packs from Rait FM. Winners in other centres will be contacted by Trukai Marketing team, and told when to go to their nearest Trukai office to collect their prize. ID & mobile number will be verified by Sales Centre Manager on site. Full name, correct mobile number verification and ID card should be presented.