FIFA World Cup begins world tour

The global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off this week with the official launch ceremony in London.

Former FIFA World Cup winners, Sir Geoff Hurst of England and Andrea Pirlo of Italy were on hand to celebrate and send the FIFA World Cup Original Trophy off on its worldwide journey.

The Trophy Tour will visit 91 cities, across 51 countries and six continents, giving thousands of fans the chance to experience football’s most coveted prize.

This year, the Trophy Tour will touch down in a number of nations for the first time ever, including Iceland, Austria, Mongolia and PNG.

The Trophy will come to PNG on February, 1 2018 where it will overnight in the nation’s capital before leaving PNG shores the next morning at 5am.

“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company.

“The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”

“Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world.” added Philippe Le Floc’h, FIFA's Chief Commercial Officer.

Pirlo added: “It is a great honour that I could be here to send-off the FIFA World Cup Trophy Tour plane on its journey around the globe. Being able to once again hold the Original Trophy brings back amazing memories for me, and I cannot wait to find out who will lift this precious sporting icon after the Final of the 2018 FIFA World Cup. This Trophy represents the absolute pinnacle of a player's career.”

Troy Taule